The Art Trail blog
Interior and Inner Space
11.12.2016./ by Alexandra Marila
"With the exception of a few carefully-crafted, deco peces of furniture, a couple of light shelves and two colorful chairs, everything in the shop allows one to breathe deeply and recompose," Alexandra Marila writes about Salme Optic.
"Like a walk in the forest, they said. A charmed one, I might add, with plenty of magical items calling for the traveler's attention," she says about Luxbag.
Vogue July 2016
Photo: Courtesy of next_to_you_ff
Thinking of Going to Reykjavik (Like Everyone Else)? You Should Try Helsinki Instead.
Vogue July 2016/ by Karen Burshtein:
"Luxbag is, as its name suggests, the place to pick up brands like Balenciaga and Valextra. Its gorgeous interiors are by Esa Vesmanen who also designed the chic all-white optical store Salme Optic where Helsinkians head for cool, subtly colored plastic frames.”
The new Luxbag Helsinki boutique has opened in Pohjoisesplanadi
The new Luxbag Helsinki boutique has opened in Pohjoisesplanadi. The size of the new store is double the size of the old one. The new Luxbag boutique has been designed by Esa Vesmanen together with Pure Design-team. In addition to the existing elements new lighting solutions have been brought to complement the interior. The interior of the store is elegant and simple giving space and attention for the colorful and changing fashion items.
Luxbag offers a wide selection of bags and accessories consisting of high fashion labels like Céline, Balenciaga, Givenchy, Lanvin, Fendi, Loewe, Chloé, Saint Laurent, Malo and Valextra.
More about the boutique in here!
Finom lights are on display at Habitare fair the 7-11th of September 2016. Lights create intimate soft light inside the spaces built inside small cubes at Asun stand. There is also a bigger installation compiled from different size Finom lights at Valoklinikka’s stand.
Finom lights are displayed at Nikari + Woodnotes showroom
During the summer Finom pendants and floor lamps are on display at Nikari + Woodnotes showroom in Helsinki. In the space designed by Ulla Koskinen the old town milieu is combined with the fine woodwork of Nikari and natural materials of Woodnotes. Finom lights are combined naturally to this temporary showroom working in Yrjönkatu 8. The warm and easy-going atmosphere came across also at the events at the showroom during the Helsinki Design Week.
More about the showroom in Woodnotes’ webpages!
Red Dot Award to Finom
Finom wood lamp, designed by Interior Architect Esa Vesmanen, has won the esteemed international Red Dot Award: Product Design 2016.
The basis of the design of the Finom lamp is in the natural flexibility and translucence of wood. Thin birch veneer and sawn ash wood are the materials used in the lamp. Its translucent light is warm and soft. The lamp's entire life cycle is designed according to the principles of sustainable development. At Habitare Trade Fair, the lamp was awarded the Finnish Ecodesign Award 2014.
The lamp is manufactured in Finland by fine carpentry using the newest technology. "Finland is known for high quality wood materials and we also have excellent woodworking knowhow. The long-term design work of the lamp and the awards given to it strengthen our faith in the significance of good design. We can process wood into beautiful, ecological and desirable export products. Meanwhile, the value of wood as material is multiplied", Esa Vesmanen points out.
The sought-after Red Dot Award (http://en.red-dot.org) is considered the hallmark of high-quality design. A total of 5,200 products from 57 countries were entered in the Red Dot Award: Product Design 2016. A jury consisting of 41 independent experts assessed entries in 31 different categories.
The lamp is manufactured by the Vesmanen brothers. Esa Vesmanen / Pure Design Ltd. is in charge of design and Jukka Vesmanen / Innoite Ltd. manages the production. The lamps are assembled at the Iiris Pro center for the vision impaired.
Welcome to Finom press conference on Thursday, the 7th of April at 2 p.m. at Formverk Living shop, Annankatu 23, Helsinki.
For further information and press photos, please contact Esa Vesmanen, email@example.com, + 358 (0)40 511 0802
Press photos: https://www.dropbox.com/sh/gv4sz1juj38wwhq/AABQPtegnY_Kx4z3ebIXgqTva?dl=0
Interior Architect / Pure Design
Telakkakatu 6, 00150 Helsinki
040 511 0802
Finom lamp sales:
Formverk Living, Helsinki /
Jukka Vesmanen firstname.lastname@example.org, + 358 (0)50 5588633
Sol Invictus installation
Esa Vesmanen / Pure Design, together with Saas instrument has implemented Sol Invictus installation for busy city dwellers. At the time of the dark winter solstice 22.12. we can slow down. The light itself can not be seen, we see a reflection of it.
Take a sneak preview how mystical and peaceful light installation works. The space is closed and installation works 24/7 through the shop window. The lights will turn off after Christmas 28.12. 2015.
The address is Pohjoisesplanadi 25, 00100 Helsinki. Between Iittala and Luxbag store. Welcome!
Bright Baana event
Pure Design celebrated the UN International Year of Light with the Bright Baana event. In September 2015, the bridges of Baana transformed into lighting installations for four days.
The Bright Shadows installation below Antinkatu bridge was created through contrast, by playing with light and shadow. The installation presents how simple features, such as shadows, reflections and spot lights, can affect the atmosphere of the space and how it is experienced.
Workgroup: Interior Architect Esa Vesmanen, Designer Katariina Laakso and interior architect student Peppi Kankkunen / Pure Design Oy, Lighting Designer Heini Seppälä / RE-Suunnittelu Oy and Interior Architect Helena Aalto
Håkan Långstedt / SAAS Instruments Oy
Also students of Helsinki Metropolia University of Applied Sciences: Henri Vahtere, Tuomas Lahti, Asko Pajunen
New Finom lighting series
Finom - Ecodesign 2014 winner presentation and pre selling at Habitare 9.-09.13.2015 fair. Section 7D1, at the Design Outlet.
09.12.2015 at 13-16 Designer Esa Vesmanen presents Finom lighting series.
Finom lighting series is available in five different sizes of which the two largest are also available in floor version. It provides effective upward and downward lighting in both pendant and floor versions. FINOM is suitable for both residential and commercial settings.
Finom lighting series are also present in the Helsinki center at Skanno show.
Skanno sales exhibition 9.9. – 10.10. 2015 Finnish raw materials - a recipe for success.
FI-00100 Helsinki, Finland
Tel. + 358 9 6129440
Pure Design in new premises
Pure Design has moved in new premises at the old Helsinki shipyard.
The new address is
Join us to improve
Pure Design Shop is collecting improvement propositions by the new paranna.fi service.
Paranna.fi is a site where users make services better by talking directly to the people who develop them. Paranna.fi is an easy and fun way of connecting digital services and their users.
We would appreciate to get your feedback by paranna.fi site.
New kitchens for Settlement Houses
Pure Design has designed new kitchens and residential spaces for Settlement Houses in North Haaga and Malmi area. North Haaga facilities were completed in the beginning of November, and they have already attracted enthusiastic discussion among the inhabitants of the house.
Special attention has been paid to the fact that the facilities are sustainable and bring the inhabitants together. Water and stove area are easily accessible and there is a lot of space to do things together.
See more pictures of North Haaga kitchen here.
Our award-winning Finom Lamp
The Finom lamp designed by Esa Vesmanen and built by the Pure Design team was recognized with a 2014 EcoDesign Award in the EcoDesign invitation exhibition in the Habitare Fair Helsinki. The lamp's shade is made of thin aircraft plywood and its legs from oiled ash wood. The lamp can be assembled without tools, and it has a minimal and light footprint.
Finom will soon be available for purchase.
Esa Vesmanen will participate in "ABUNDANCE" at the Alvar Aalto Café in Finland.
Esa Vesmanen, Principal at Pure Design, will participate in "ABUNDANCE" at the International Alvar Aalto Café in Jyväskylä, Finland on Saturday August 30, 2014. "ABUNDANCE" consists in a series of conversations about the expectations of humane architecture. Vesmanen talks of [im]material stories in design.
"The future is about humanising architecture and design. It is about building communities of designers and storytellers, builders and makers. It is a matter of putting the user and the resident in control. The future is about bottom-up rather than top-down. It is about engaging, empowering, enabling, empathising and emancipating. It is about networking and partnering – sharing and learning. Above all, the future is human to human. It is innovative, inspiring, interactive and inclusive. It is not only for the self – we expect the architecture and design of the future to also create social value. It is not about buildings and products – it is all about people."
Scholars and architects will lecture, hosted by Anne Stenros, Director of Kone Oy and Chair of the Café: Marco Brizzi (Image), Luisa Collina (Cumulus, Politecnico di Milano), Klaas Hofman (MVRDV), Sanford Kwinter (Harvard University), Rachel Smith (Guggenheim Lab) and Esa Vesmanen (Pure Design).
Balance Lounge Chair in the Salone Internazionale del Mobile 2014
Balance Lounge Chair is part of UPM Grada exhibition in La Triennale di Milano with EcoDesign exhibition during the Salone Internazionale del Mobile 8.-13.4.2014. New materials, UPM Grada® thermoformable wood and HI-MACS® natural acrylic stone, are merged with the newest quality technology.
EcoDesign showcases ecological designs in which sustainability has been a focus through the process – material selection, design, production, product use and recycling and disposal at end of life. The UPM Grada works presented at the exhibition consists of pieces from the top Finnish designers.
Good Design™ award winning Balance Lounge Chair has been inspired by the human response to wind and waves. The lounge chair’s shell follows the contours of the body and its steel base imparts a lightweight design.
The new Luxbag Helsinki boutique is now open.
The new Luxbag Helsinki boutique specializes in luxury accessories, clothing and shoes for women. The store design invites memories the Finnish wilderness to Helsinki's Esplanade shopping district. The project was developed in a close collaboration between the Pouttu family, owner of Luxbag and Pure Design's Principal, Esa Vesmanen, so that the interior architecture combines the quiet confidence and elegant minimal style of Pure Design with the luxurious philosophy of Luxbag.
Balance Audio Chair by Esa Vesmanen has won The Chicago Athenaeum Museum of Architecture and Design 2013 GOOD DESIGN™ award, the world's most prestigious global award for new products. GOOD DESIGN™ covers new consumer products designed and manufactured around the world.
The latest version of the Balance Audio Chair is made out of UPM Grada© material and it's currently displayed at the exhibition of the Finnish pioneer of electronic music Erkki Kurenniemi in Kiasma.
Black Hole nominated for Design product of the year
Black Hole kitchen hood is nominated for Design product of the year in Divaani magazine's online vote. Pure Design designed the kitchen hood for Savo.
Winners will be announced in the December issue.
Transformation - Towards a Sustainable Future
Exhibition at Museum of Finnish Architecture, Helsinki 2.10.2013 - 2.2.2014.
Transformation - Towards a Sustainable Future takes a look at the many aspects of sustainability from the point of view of architecture and urban planning by presenting a selection of 52 projects from around the world. The projects have been divided into five categories: global, cultural, urban, community or neighborhood related, and that of individual buildings.
The exhibition architecture is designed by Pure Design. Sustainability is also reflected in the implementation of the exhibition. The exhibition structures have been made without any screws, nails or adhesives. The materials used in exhibition stands are Finnish pine and recyclable Re-board.
In the middle of the room eye focuses to a work called Embers by Nora Tapper.
Dine table nominated in Journalist`s Dozen
Dine table was nominated by the Journalist Award 2013 in Helsinki Design Week 2013.
In September when Helsinki Design Week approaches, Sisustustoimittajat ry (journalists specializing in interior design) published their list of 12 home interior products as a Jornalist´s Dozen. Chosen product`s represent good quality and design. The products must be new and of Finnish origin.
Twelve awarded product are presented in Old Customs Warehouse in Katajanokka during the time 12.-22.9.2013. The publication is part of the international HDW design event.
Journalists bases their nomination for Dine table as follows "Recycling has been thought in the choices of materials and the construction of the table. The overall design is bold and clear."
Dine table is available in Desipeli design shop Helsinki.
Photo: Pekka Kiirala
Black Hole Fume Hood absorbs everything
Savo Design & Technic is expanding its product line with a selection of products developed under the Savo label. The newest of these is the "Musta Aukko or Black Hole Fume Hood designed by Pure Design Finland.
The sculptural air extractor was launched at Habitare, the largest furniture, interior decoration and design fair in Finland where it was exhibited from 18-22 September 2013 at Ahead! a special area featuring new designs.
Black Hole creates a surprising focal point for the contemporary kitchen. Its broad diameter and advanced technologies are highly effective at sucking up vapour and cooking fumes. Its matte black surface has a special coating that is both attractive and dirt resistant.
Photo: Pekka Kiirala
Savo Design & Technic Oy
Balance Audio Chair in the SILENCE exhibition
The Finnish Embassy in Washington D.C. presents the Balance Audio Chair by Esa Vesmanen as part of an exhibition entitled, SILENCE.
SILENCE is presented in conjunction with the "Sound, Silence and Acoustic Ecology" seminar. Both are curated by Finnish Cultural Counselor Anneli Halonen and NPR producer, reporter, and editor, and Washington resident, Alex van Oss. The exhibition examines silence through audio, video, sculpture, painting and soundscapes by Finnish and American artists. It opened with a private reception 19.06.2013 and it is open to the public for two weekends (from 29.6. to 30.6. and from 13.7. to 14.7.)
Photo: Pauliina Pennanen
New Designs From Esa Vesmanen at the Milan Furniture Fair 2013
Italian furniture manufacturer HORM launches two new pieces by Esa Vesmanen. The Bureau writing desk unfolds to create a private place for writing and daydreaming. Bureau is a lightweight desk that can also double as a console or a bedroom vanity. IO E TE is a bedside table with drawer. Its title, meaning "You and I" highlights how bedside tables come in pairs and also their very personal nature. IO E TE is a simple and elegant night table with a drawer that can be reversed, providing the preference of either a white or a walnut front.
At EUROLUCE SAAS Instruments is presenting Vesmanen's TUBE pendant fixture. TUBE is a minimal LED lighting with carefully crafted details and the formation of the light. A cable-suspended, LED spotlight is channeled through a clear, acrylic tube. With the turn of a discrete stainless-steel knob, the depth of the light can be easily broadened or narrowed to desired effect.
Tube is produced in Helsinki Finland by Saas Instruments.
New Forms in Wood
New Forms in Wood -exhibition in Alvar Aalto pavilijon Venice Italy.
Common Ground 13. Mostra Internationale di Architettura la Biennale di Venezia 29.8.-25.11.
New Forms in Wood exhibition highlights the work of young Finnish architects who have used wood inventively in their recent works. Wood has always been a favoured building material in Finland. Nature and the forest have provided a livelihood and enduring source of inspiration for our art and architecture. Today, wood continues to fascinate Finnish architects, who are unleashing new creative potential through the use of modern technology and new treatment methods.
The exhibition is organised by the Museum of Finnish Architecture and the exhibition architecture is done by Esa Vesmanen and Pure Design Team. Supported by the Ministry of Education and Culture, Finland and World Design Capital Helsinki 2012. The exhibition is a satellite event organised as part of the World Design Capital Helsinki 2012 programme.
Exhibition lighting by Saas Instruments. Wood constructions by Puusepänliike Noutere Oy.
Check more pictures from the work page
Museum of Finnish Architecture
Dwell - Refinishing Alvar Aalto's Finnish Pavilion / slideshow
Balance Chaise Lounge
Balance Chaise Lounge by Esa Vesmanen, Pure Design Finland, will be presented at Martela Open Day event 13.9.2012
The slim lines and sensory experience of the Balance Chaise Lounge inspire feelings of lightness and balance with one’s surroundings. Sensuous natural materials—plywood and pure felt—are merged with quality acoustic technology to create an intimate sensory experience in which music plays an essential role in relaxation.
Designed and manufactured in Finland, the chaise lounge's lithe plywood shell follows the contours of the body and its tubular steel base imparts a lightweight and decisively contemporary design. Sound can be transmitted by Bluetooth or by any device with a USB connection such as an iPhone or iPad. Sound is relayed to an amplifier and two high fidelity loudspeakers in a detachable sound pillow. The sound pillow can be powered by an AC adaptor or by battery and is attached with magnets so it can be easily removed or adjusted. This system offers an unencumbered audio experience while preventing others from hearing what you are listening to. Even if you are immersed in the ‘sound world’ of the chaise lounge, you can hear the sounds within your environment, thus creating a more realistic experience.
“I am inspired by the basic elements of life, light and matter," says designer and interior architect Esa Vesmanen. "As both a designer and a sailing enthusiast, I wanted to merge traditional furniture traditions with contemporary technology and to arouse the fundamental human response to the rippling of wind and waves. The strongest aesthetic experience—when you feel shivers down your spine—is experienced when the materials, details and atmosphere touch you.”
Check more pictures from the work page
1-2-3-Helsinki! Design en Seine in Le Monde
1-2-3-Helsinki! Design en Seine and Esa Vesmanen are introduced in Le Monde magazine 31.5.2012.
Read article by clicking the link below.
Designer's Days 2012
Check more pictures from the work page
1-2-3-Helsinki! Design en Seine
1–2–3–Helsinki ! Design en Seine is organised by the Finnish institute in Paris in collaboration with designer/ curator Esa Vesmanen. 1–2–3–Helsinki ! Design en Seine will bring the best of today’s Finnish design to France. The foremost attributes of Finnish design—a clean aesthetic, a functionalist approach, a high artisanal quality and an attachment to ecological values and sustainability—will be under the spotlight during this original and playful event.
The riverboat Montebello bids the visitor welcome on board for a leisurely cruise which, in addition to its complimentary Finnish snacks, is an extension of the riverbank exhibitions.
The exhibition architecture is done by Esa Vesmanen and Laura Järvinen/ Pure Design.
Check more pictures from the work page
WDC Helsinki 2012
DFM Design Finland Milano
Design Finland Milano è un progetto curato da Kristiina Lassus che intende promuovere il miglior design finlandese contemporaneo, coinvolgendo creativi noti internazionalmente, Harri Koskinen, Johanna Gullichsen, Sauli Suomela e Arni Aromaa /Pentagon Design, Esa Vesmanen /Pure Design e Håkan Långstedt /Saas Instruments per questo primo appuntamento.
Lyhty (meaning Lantern) is a permanent public installation in Helsinki’s new residential district of South Hermann Park, by Interior Architect Esa Vesmanen and Visual Artist Hilda Kozári.
Visitors can perceive and delight in Lyhty’s organic shape and its playful aura. The sculpture’s form was developed to compliment the park's vegetation and contrast with the surrounding, cubist architecture. Five-metre high powder-coated steel fins encircle the emergency exit of an underground parking garage. Bright white, it reflects sunlight during the day, and when illuminated at night, it shines and improves safety. Depending on the time of day, the fins cast alternating patterns of shadows, and from a distance, they flicker with a moiré effect.
Client: Teppo Isokangas/ ATT/ Helsingin kaupungin asuntotuotantotoimisto
Modeling: Pure Design Oy/ Esa Vesmanen, Laura Järvinen
Structural Design: Vesa-Matti Lehtovaara, Jarkko Aittoniemi/ Kalliosuunnittelu Oy
Steal construction: Jorma Perälä/ Joter Oy
Environmental Design: Kirsi Laatunen, Vireo Oy
Lighting: Saas Instruments Oy
Rock and park contruction: Jarmo Pulli/ Stara
Art in Arabianranta
"Taikakivet" outdoor sculpture designed by Esa Vesmanen is located at Posliinipiha in Arabianranta. The bronze rocks rising from the ground lead to the pergola space on the waterfront side of the courtyard. Near the waterline there is a place for viewing and recreation: all the bronze rocks are visible from here, and they also serve as gently swaying seating stones.
Art in Arabianranta
Pure Design in Nordic Designers -book
Pure Design is featured in the new Nordic Designers book, which presents the works, designs and concepts of 70 of the most prominent designers from the Nordic countries. Nordic interiors and product designs are usually associated with clean aesthetics, high craftsmanship, and empathy for human factors. Nordic Designers both reinforces traditions and blasts stereotypes. In informal conversations with 59 of the best-known designers working in Scandinavia today, author David Sokol examines current interpretations of democratic design and ecological conciousness as well as new trends in conceptualization and form-making.
Helsinki was taken to Cannes in a container
The Helsinki Horizon container is on display in front of the main entrance of Palais de Festival. The container presented a future view of Helsinki during 8–11 March in the MIPIM real estate exhibition as part of Helsinki’s contribution.
ＨＩＲＡＭＥＫＩ Ｄｅｓｉｇｎ ｘ Ｆｉｎｌａｎｄ
ＨＩＲＡＭＥＫＩ Ｄｅｓｉｇｎ ｘ Ｆｉｎｌａｎｄ－フィンランドから、ほんもののデザイン、そしてライフスタイル。東京デザイナーウィークで。エサ・ヴェスマネンとＰｕｒｅｄｅｓｉｇｎも参加。
HIRAMEKI Design x Finland - authentic attitude of design and lifestyle from Finland at Tokyo Designers Week. Esa Vesmanen and Pure Design participates the venue.
October 29-November 7, 2010 Living Design Center Ozone.
HIRAMEKI DESIGN X FINLAND
TUBE LED LIGHT / SAAS Instruments
MOUTH LIKE A SEVEN-BREAD OVEN - Vantaa Art Museum's exhibition 8th October 2010 - 26th February 2011
Vantaa Art Museum's exhibition deploys the means provided by contemporary art to handle themes related to bread. On exhibit are works of art by Adel Abidin, Pasi Eerik Karjula, Pentti Kaskipuro, Hilda Kozári and Riitta Päiväläinen. In particular, the exhibition is a tribute to graphic artist and professor Pentti Kaskipuro.
The exhibition architecture was inspired by the masterful use of light and shadow in Mr. Kaskipuro’s graphic works. In the large installation wall his sensitive drawing technique becomes clearly visible.
The exhibition architecture is done by Esa Vesmanen / Pure Design.
Vantaa Art Museum
Salme Optic at Wallpaper* Helsinki City Guide
2010 published Wallpaper* Helsinki City Guide offers unique attractions from all over Helsinki. The guide introduces the award-winning Salme Optic boutique from Esa Vesmanen.
Check more pictures about the boutique from our work page
Tailwind Helsinki Horizon 2030
Tailwind Helsinki Horizon 2030 exhibition container presents Helsinki's future waterfront developments in front of the Cable Factory during the following events: Helsinki Design Week, OpenHouseHelsinki and Runokuu. In June, the exhibition container was on exhibit at the London Festival of Architecture.
The Tailwind exhibition of the city planning department was designed by Pure Design in a genuine marine container. Its internal walls have been lined with an aerial photo of Helsinki, on which miniature models of Kalasatama, Länsisatama and Kruunuvuorenranta have been placed using 3D printing techniques. One of the side walls of the container has a video presentation about the history, current state of the areas as well as future plans. The container is tweaked with a wooden patio and a canopy suspended by a ten-metre mast. The theme of the exhibition is the same as the one in the Tailwind exhibition in Laituri exhibition room, which closed on 4 September 2010.
Exhibition container on Ruoholahti Cable Square, open Sat-Sun 28–29 August 12 noon–4 p.m. and Wed–Fri 1–3 September 12 noon–6 p.m.
Art Fair Suomi 2010
Finland's most versatile modern art sales exhibition was organised 28 Aug–5 Sept 2010 at the Cable Factory.
This year, the sixth annual Art Fair Suomi event opportunely coincides with Helsinki Festival and Design Week. AFS10 opens on the Night of the Arts when the most exciting selection of modern art is on displayed at the Puristamo and Valssaamo halls of the Cable Factory: audio art, performance, drawings, paintings and photos as well as video installations.
Esa Vesmanen's Balance audio chairs are the testing platform of the audio art.
Danica Dakic, Loretta Lux, Anu Pennanen 5th March –
Vantaa Art Museum's first major exhibition in 2010 consists of works of photography and video art - never before seen in Finland but exhibited by several international art museums. The artists of the exhibition are Danica Dakić (born in 1966 in Sarajevo, lives in Düsseldorf and Sarajevo), Loretta Lux (born in 1969 in Dresden, lives in Monaco), and Anu Pennanen (born in 1975 in Kirkkonummi, lives in Berlin and Paris). The exhibition is dedicated to these artists' strategies within created processes and works that induce the viewers to analyze the relationships between presentation, representation, and methods of presenting. The main characters in the works are children and the young.
Exhibition concept and curating: Chief Curator Anne Kaarna
Exhibition architecture: Esa Vesmanen
Vantaa Art Museum
Check more pictures from our work page
Finnish Design Yearbook 2010–2011
The third Finnish Design Yearbook is coming out. The yearbook offers a comprehensive review of the products and concepts of current Finnish design, the designers and manufacturers. From Pure Design, the yearbook presents among others Tube lighting fixture, Salme Optic, Dine table and Playful exhibition.
Finnish Design Yearbook 2010–11
Finnish design - Towards sustainable choices
Towards sustainable choices -book brings contemporary design from internationalization to product development and design research. As its name suggests, the book turns into spotlight sustainable development in the field of design and long-term planning effects. Towards sustainable choices is the last part in the series of The Finnish design -book. It presents Salme Optic boutique and KOE –kitchen by Esa Vesmanen / Pure Design.
Anatxu Zabalbeascoa - Helsinki - 05/11/2009
"Local potential, universal quality – towards more rational future through Finnish design"
"...Designer Esa Vesmanen from Pure Design brings the Chaise longue balance chair to the Instituto Europeo de Disegno. The chair is supported by a fine structure that makes the lid on the chair's back seem to float...."
”Potencial local, calidad global Madrid acoge las soluciones del diseño finlandés para un futuro más racional”
“…El diseñador Esa Wesmanen, de Pure Design, lleva al Instituto Europeo de Diseño de Madrid la Chaise-longue balance, sustentada por una estructura tan fina que convierte la tumbona en un asiento con respaldo oscilante…”