Pure Design
– lasting beauty

Esa Vesmanen, Pure Design
Esa Vesmanen (b. 1965) is an interior architect and product designer. His studio creates interactive exhibition designs, public interiors, products, furniture and public sculpture that prompt immersive experiences, and help us to discover new things about our surroundings, each other and ourselves. As an avid sailor he is fascinated by the subtle changes in the environment and how these can help us to discover beauty, bring us together and make us feel alive.
Vesmanen completed an MA degree in interior architecture and furniture design at the
Aalto University School of Arts, Design and Architecture in Helsinki, and went on to do three years of post-graduate research in the Future Home Institute in the same academy. He subsequently spent a year in Paris studying at the prestigious design school ENSCI Les Ateliers.
His products are intelligent, functional and simplified to their essentials. These include the Tube light/ Saas Instruments, the Balance Lounge Chair, the Dine Table/ Durat, Bureau desk/ Horm and the Koe Kitchen.
Vesmanen has been curator and created the exhibition design for several international exhibitions that have promoted Finnish architecture and design including “Playful New Finnish Design” in New York in 2009, “1-2-3 Helsinki ! Design en Seine” in Paris in 2012 and “New Forms in Wood”, the Finnish entry to La Biennale di Venezia Architecture Biennale 2012.
His interior design projects include interiors that establish a strong brand identity including the award-winning Salme Optic, Thé Huone and Kinnarps headquarters, all in Helsinki, Finland.
Vesmanen’s work has been shown in solo and group exhibitions across Europe, as well as in Japan and the USA. He has received numerous awards and mentions through the years, including Interior Architect of the Year in 2008 by the Finnish Designers’ Association, Ornamo.From thought to deed and from deed to thought. Pure Design is a design company with a wide understanding of design and its applications. Cooperation with our corporate and private clients generates new ideas and solutions that produce pleasant environments and functional products. Concrete work brings about visions that open new possibilities and lay the foundation for future strategies.

Pure Design, founded in 2004, is a creative and multiskilled agency that designs products, interiors and exhibitions.

We believe that good design produces work that is user-friendly and environmentally sustainable – beauty that lasts.

We use our comprehensive design expertise to create products, interiors and workspaces that arouse passion and serve up experiences. Our clients include both commercial companies and public sector organisations. The work varies from consumer and design products to demanding interior and exhibition design.

Interior architect and designer Esa Vesmanen is the founder and creative director of Pure Design. Vesmanen has studied at the Aalto University and the design school ENCI Les Ateliers in Paris. His work has been shown in a number of exhibitions in Europe, Japan and the United States.

An avid sailor, Vesmanen draws inspiration from nature and everyday life. Pure Design has a clear design process where ideas first turn into plans, then into finished interiors and products.

Clients appreciate the inimitable style and uncompromised quality of Pure Design’s work. Our expertise is also highly rated by trade media as well as experts in the field.

Co-operation with the Pure Design will strengthen the client’s brand, improve  wellbeing at the workplace and even create opportunities for totally new business.

Our goal is clear: We want to be the agency that designs the most interesting and demanding interiors, products and exhibitions.

Our clients

Design Forum Finland, Designmuseo, Durat, Fazer, Finnagora, Fortum, Franke Finland, Hartela, Helsingin kaupungin kulttuuriasiainkeskus ja kaupunkisuunnitteluvirasto, Heureka, Horm Italia, Innoite, Jeld Wen, Kinnarps, Lumene, Metso, Muotolevy, Museovirasto, Nokia, ORNAMO, Paulig, Philips, PIMC/ Claire Renard, Recommended Finland, Powerware, Puustelli, Rocla, Saas Instruments, Salme Optic, Sato Rakennuttajat, Savo, Suomenlinnan hoitokunta, Suomen New Yorkin kulttuuri-instituutti, UNESCO, Uponor, Valtion Taidemuseo, Vantaan Taidemuseo.

Multiskilled creativity

”Good design is timeless, beautiful and sustainable. New materials or technologies are not of value in themselves, rather they enable things that used to only be possible in science fiction stories.”

Esa Vesmanen
Interior Architect, MA

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