1-2-3-Helsinki! Design en Seine
1–2–3–Helsinki ! Design en Seine was organized by the Finnish Institute in Paris and curated by Esa Vesmanen. The event was part of the famous Parisian Designer’s Days event and the World Design Capital Helsinki 2012 program.
Esa Vesmanen and Laura Järvinen of Pure Design were responsible for the exhibition architecture. The colourful shipping containers on the banks of Seine highlighted the latest in Finnish design, architecture and fashion. The event received plenty of attention from the Parisian public and press, and opened new contacts in the French market for Finnish designers and manufacturers.