Salme Optic – Store and furniture design

Simple, practical and beautiful. The Salme Optic boutique in Helsinki is one of Pure Design’s most acclaimed retail interiors and a perfect embodiment of Esa Vesmanen’s design philosophy.

When the original showroom moved to Yrjönkatu in 2008, Vesmanen designed the new space reusing all the cash desks, display cases, shelves and chairs that he had created for the previous location – exemplifying how well-designed and constructed furniture stands the test of time.

Esa Vesmanen won the Interior Architect of the Year 2008 award for his Salme Optic boutique design.